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      <image:caption>Antiseptic spray concept designed to make wound care more approachable for children and caregivers. The branding focuses on clarity, safety, and ease of use, balancing clinical credibility with a more reassuring, accessible experience.</image:caption>
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      <image:caption>Alpha House is a nonprofit initiative supporting residential care for women and teens. I collaborated with stakeholders to develop a cohesive brand system that improves communication, strengthens donor engagement, and makes resources more accessible through clear, approachable visuals.</image:caption>
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      <image:caption>This was the Alpha House brand strategy that served as a collaborative board to share design ideas that aligned with the client's vision. Brand strategy is a common practice early in the design process to keep the client informed.</image:caption>
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      <image:title>Portfolio</image:title>
      <image:caption>Hunter’s Supper Club is a brand identity project for a chef-led culinary concept. The goal was to create a distinctive, cohesive identity that could translate across pop-up experiences, menus, and digital promotion. The visual system balances personality with structure to support a growing, experience-driven brand.</image:caption>
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      <image:title>Portfolio</image:title>
      <image:caption>Hunter’s Supper Club is a brand identity project for a chef-led culinary concept. The goal was to create a distinctive, cohesive identity that could translate across pop-up experiences, menus, and digital promotion. The visual system balances personality with structure to support a growing, experience-driven brand.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/662e9c59648af578d11b7625/f46076d7-d243-41d4-9da4-4110f7747b81/book-cover-small-05.jpg</image:loc>
      <image:title>Portfolio</image:title>
      <image:caption>Wake Up Call is a packaging concept built around a bold, high-energy brand identity. The design focuses on strong visual contrast and clear hierarchy to create shelf impact while maintaining readability and product clarity.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/662e9c59648af578d11b7625/394df108-30bc-4edf-983e-db44534b7119/book-cover-small-11.jpg</image:loc>
      <image:title>Portfolio</image:title>
      <image:caption>Wake Up Call is a packaging concept built around a bold, high-energy brand identity. The design focuses on strong visual contrast and clear hierarchy to create shelf impact while maintaining readability and product clarity.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/662e9c59648af578d11b7625/15793732-794e-4300-8bd9-c148a3b819f4/localtopia-social.jpg</image:loc>
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      <image:caption>Localtopia is a community event featuring local businesses in St. Petersburg, FL. I developed marketing materials and social content to support event promotion, focusing on creating engaging visuals that reflect the energy and diversity of the local vendor community.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/662e9c59648af578d11b7625/0422c733-8dec-44eb-940b-dcfd3ef778ba/book-cover-small-10.jpg</image:loc>
      <image:title>Portfolio</image:title>
      <image:caption>Of Unsound Mind is a book design project exploring personal narratives around mental health. The work combines real stories with visual interpretation to create an immersive, reflective reading experience, balancing typography and imagery to support emotional storytelling.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/662e9c59648af578d11b7625/4034d083-cb41-4081-b708-5a544f1ff1df/book-cover-small-06.jpg</image:loc>
      <image:title>Portfolio</image:title>
      <image:caption>Of Unsound Mind is a book design project exploring personal narratives around mental health. The work combines real stories with visual interpretation to create an immersive, reflective reading experience, balancing typography and imagery to support emotional storytelling.</image:caption>
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      <image:caption>Cut to the Chase: A 911 Dating Deck is a concept-driven card game designed to encourage open, honest conversation through humor and direct prompts. The branding focuses on bold typography and clear visual structure to support an engaging, interactive experience.</image:caption>
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      <image:title>Portfolio</image:title>
      <image:caption>Cut to the Chase: A 911 Dating Deck is a concept-driven card game designed to encourage open, honest conversation through humor and direct prompts. The branding focuses on bold typography and clear visual structure to support an engaging, interactive experience.</image:caption>
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      <image:caption>Human Nature is a letterpress typography project exploring the contrast between natural and man-made elements. The design focuses on form, texture, and composition to bring those opposing ideas into a cohesive visual system.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/662e9c59648af578d11b7625/806b3364-0b85-491f-921b-a0f282ee1347/book-cover-small-09.jpg</image:loc>
      <image:title>Portfolio</image:title>
      <image:caption>Human Nature is a letterpress typography project exploring the contrast between natural and man-made elements. The design focuses on form, texture, and composition to bring those opposing ideas into a cohesive visual system.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/662e9c59648af578d11b7625/bb0169ed-7e65-4698-ab59-04f249cb68bd/memoir-social.jpg</image:loc>
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      <image:caption>Memoir was part of my senior thesis show, where I led social media promotion and created supporting materials for student work. The focus was on building engagement through clear, consistent visual communication.</image:caption>
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    <loc>https://www.oakleydesigns.work/of-unsound-mind</loc>
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    <lastmod>2026-04-07</lastmod>
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    <loc>https://www.oakleydesigns.work/hunters-supper-club</loc>
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    <lastmod>2026-04-07</lastmod>
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    <loc>https://www.oakleydesigns.work/cut-to-the-chase</loc>
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    <lastmod>2026-04-07</lastmod>
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    <loc>https://www.oakleydesigns.work/betterbiome</loc>
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    <lastmod>2026-04-07</lastmod>
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    <loc>https://www.oakleydesigns.work/alpha-house</loc>
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    <loc>https://www.oakleydesigns.work/localtopia</loc>
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    <lastmod>2026-04-07</lastmod>
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    <loc>https://www.oakleydesigns.work/memoir</loc>
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    <lastmod>2026-04-07</lastmod>
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    <lastmod>2026-04-07</lastmod>
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